Live music is great and all, but the real sell of Coachella is the people watching. Perhaps that's why online retailer REVOLVE Clothing has unveiled same-day delivery for the Coachella Music and Arts Festival this month. The service, which will run on the weekends of April 9-12 and April 16-19, lets shoppers place orders by midday to get items by 6 p.m.—just in time for Jenny Lewis' set.
"Festival season is huge with our customer," Mike Karanikolas, co-chief executive of REVOLVE told Forbes. "Festival season's becoming more and more important across the country, it's a fashion event in its own right." The man has a point: Last month H&M launched its own desert-inspired collection, featuring lots of fringe, tie-dye, and cactus motifs. Okay, now who's delivering the selfie stick?
