Last time we checked in with the brand Noble, their main focus was on that enduring wardrobe staple, denim. And while the American classic still resides at the heart of the brand, for spring they've expanded their portfolio of goods to include two equally classic pieces of the menswear canon: T-shirts and sweatshirts.
Founder Chris Sutton applied the same obsessive focus that he has for crafting the perfect pair of jeans to making the tees and sweatshirts. Before the final product makes it to you, dear consumer, there are multiple prototypes that are tested and rejiggered and fine-tuned until Sutton and his team feel that they've mastered the garment. Some might think this is an awful lot of work for, you know, a T-shirt, but, boy, when you try it on, you'll understand why it matters.
