A few years ago, the powers that be at Abercrombie & Fitch were offering to pay the Situation a "substantial" amount of money to not wear their clothes. Obviously, the brand of the sweatpants he wore often on Jersey Shore was easy to identify by the huge ABERCROMBIE running down his thigh. That was in 2011, and Abercrombie has just recently learned that the real problem isn't the Situation, it's the pants, themselves, and if they didn't make them at all they wouldn't have had this problem to begin with.
Hoping to boost sales among a younger demo that now seems more inclined to pick up tank tops at stores like H&M for $10 rather than A&F-emblazoned sweats that retail for around $70, the brand has pledged to phase out its logo on clothing in North American stores entirely by the spring, reports the Christian Science Monitor. Apparently, Abercrombie has already reduced its logo-branded merchandise by half for this fall season. A&F CEO Michael Jeffries claimed on a conference call with investors that the logo-free clothes are "gaining traction" with customers.
Executives did not comment on whether or not they plan to phase out branding their shoppers with the thick stench of Abercrombie fragrance they pump through the air vents in stores that stays with you for days.
Originally published by Cosmopolitan.
